# How Boundary built $28K of pipeline from scratch in 31 days

> How a marketing agency built outbound from scratch with SalesMonk: signal-based messaging, deanonymized inbound, and event-based ABM driving $28K in pipeline and 7 ICP meetings in 31 days.

Boundary delivered great work but couldn't predict its pipeline. In 31 days, SalesMonk built outbound from scratch with signal-based messaging, deanonymized inbound traffic, and event-based ABM, generating $28K in pipeline and 7 ICP meetings.

**Industry:** Full-funnel marketing agency
**Segment:** Marketing agency / B2B SaaS
**HQ:** India - serving global SaaS
**Size:** Boutique agency
**Offer:** Outbound

The challenge

Boundary is a full-funnel marketing agency with a strong reputation and a pipeline it couldn't predict. Growth rode on inbound and referrals, founders sat in every deal, and past cold outreach had been too generic to land. They had no outbound engine, and their own inbound traffic went unworked.

The solution

SalesMonk stood up outbound from scratch in under seven days. We mapped Boundary's ICP, built messaging off real SEO and traffic signals (competitor gaps, ranking drops, branded-traffic skew), ran multichannel plays, deanonymized inbound visitors, and layered event-based ABM around U.S. marketing conferences, even ones Boundary wasn't attending.

The results

$28K

### Pipeline in 31 days

7

### ICP meetings

41%

### Email open rate

13.2%

### Reply rate

BEFORE & AFTER

## From unpredictable inbound to **outbound you own**

Before SalesMonk

Pipeline rode on inbound & referrals

No outbound engine in place

Founder-led sales couldn't scale

Website traffic went unworked

With SalesMonk

Outbound built from scratch in 7 days

Signal-based, SEO-data messaging

Inbound visitors deanonymized & worked

Event-based ABM without attending

IN THEIR WORDS

## Straight from **the team**

5

We had top-tier delivery but a pipeline we couldn't forecast. In a month, SalesMonk gave us outbound we actually own.

### Founder

Boundary

## Want **results like these**?

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