# How a US cybersecurity leader booked 24+ meetings at one summit > How a US cybersecurity leader used SalesMonk's Events AI agent at the FS-ISAC 2024 Americas Fall Summit to book 20 CSO meetings in one week, 24+ meetings overall, and $400K of pipeline within a month. A US cybersecurity leader had no reliable attendee data and an event motion that leaked at every stage. SalesMonk's Events AI agent ran the FS-ISAC 2024 Americas Fall Summit end to end: 20 CSO meetings in one week, 24+ meetings overall, and $400K of pipeline within a month. **Industry:** Deception-based cybersecurity **Segment:** Cybersecurity **HQ:** United States **Size:** Enterprise **Offer:** Events The challenge This US cybersecurity leader sells deception-based security that detects attackers the moment they touch a decoy, and events were a core channel. But the motion leaked at every stage: no access to attendee or exhibitor data, generic templated outreach on just two channels that faltered in the tight 7-10 days before an event, meetings that evaporated as schedules shifted, and no tracking of which meetings were actually locked in. The solution SalesMonk's Events AI agent ran the FS-ISAC 2024 Americas Fall Summit (Atlanta) end to end: a 92% hit rate on the attendee directory, hyper-personalized outreach across email, SMS, LinkedIn, and calls starting weeks out, real-time coordination during the event, and structured follow-through after, all plugged into RevenueHero, Slack, and Salesforce, on outcome-based pricing. The results 20 ### CSO meetings in one week 24+ ### Meetings from one summit $400K ### Pipeline in a month HOW IT WORKED ## How the Events AI agent ran FS-ISAC **end to end** The Events AI agent treated the FS-ISAC 2024 Americas Fall Summit in Atlanta as one continuous motion: building the attendee list, booking meetings ahead of the event, coordinating during it, and following through after. ### Attendee data at a 92% hit rate The company had no access to attendee or exhibitor data, and third-party lists carried a real risk of inaccuracies. Isolating its ideal customer profile from a broad, diverse attendee list had been a persistent struggle. SalesMonk's Events AI agent used a proprietary scraper to capture the full visitor and attendee directory for the summit, enriched it instantly, and layered in leading third-party data providers on top. From that directory, the agent identified and targeted the right personas, delivering a focused target account list so outreach only went to the most valuable prospects. - 92% hit rate on the FS-ISAC attendee directory - A focused, ICP-only target account list ### Pre-event outreach, weeks ahead The sales team had no automation for hyper-personalized templates, so every prospect got the same generic message: low engagement, spam flags, and damage to domain and email health. And with email as the primary channel and LinkedIn used only for follow-ups, results dried up in the tight 7-10 day window before an event. AI sales reps, supported by a team of human specialists, started personalized outreach weeks before the summit. Every message was built from real context (LinkedIn posts, company news, podcasts, past work experience, volunteer activities) so it spoke to each prospect's specific situation. Outreach ran across email, SMS, LinkedIn, calls, and Instagram rather than leaning on one or two channels. - High engagement and attendance at the company's hosted gatherings - Five outreach channels in play instead of two ### Real-time coordination during the event Events are messy: schedules shift and priorities change. Many meetings scheduled for the company's previous event never took place, and prospects who replied with a tentative "maybe" or a "yes" were never tracked to a locked-in slot. During the summit the agent provided real-time coordination and support, engaging prospects across social media, the booth, and live follow-ups so no opportunity slipped. Everything ran through the team's existing stack: RevenueHero, Slack, and Salesforce. - 20 CSO meetings secured in one week ### Post-event follow-through After past events there was no consistent follow-up process, no daily tracking of engagement, and no reminders for booked prospects, so low-hanging opportunities went uncaptured and leads were lost. Immediately after the summit, the AI agent moved into follow-ups: keeping prospects engaged, using the event as an anchor to reconnect on missed meetings, and re-engaging colder leads through tailored campaigns. Detailed engagement reports gave the team a clear view of every lead's progress. All of it ran on SalesMonk's outcome-based pricing: SalesMonk carries the risk of delivering qualified opportunities, which is what turned this into a long-term partnership. - 24+ meetings overall from the summit - $400K of pipeline generated within a month - 30% of event meetings turned into real sales conversations - The highest event ROI the company has seen to date BEFORE & AFTER ## From missed event leads to the **highest event ROI** to date Before SalesMonk No access to attendee or exhibitor data Generic templated outreach on two channels Meetings lost as event schedules shifted No tracking of which meetings were locked in With SalesMonk 92% hit rate on the attendee directory Personalized outreach across five channels 20 CSO meetings in one week, 24+ overall $400K of pipeline within a month IN THEIR WORDS ## Straight from **the team** 5 SalesMonk's Event Outbound AI was a game-changer for us. Their tailored outreach helped us double our event meetings, and 30% of these turned into real sales conversations. From precise attendee targeting to seamless follow-ups, the entire experience was smooth, and our event ROI significantly improved. ### CRO US cybersecurity leader ## Want **results like these**? Book a deep dive and we'll map how to turn your next summit into booked meetings and pipeline. - [Book a Demo](/book-a-demo) - [Estimate your event ROI](/tools/event-roi-calculator)