# How an e-commerce SaaS doubled meaningful booth meetings at Etail USA > How a storefront SaaS for Shopify D2C brands used SalesMonk to double meaningful booth meetings at Etail USA and ramp from 4 to 15+ meetings a month, with no team expansion. A storefront platform for Shopify D2C brands had a small team, a finite US market, and booths that converted poorly after the show. SalesMonk ran persona-adapted outbound and the full event motion at Etail USA: 2x more meaningful booth meetings and a ramp from 4 to 15+ meetings a month, with no team expansion. **Industry:** Storefront & conversion optimization for Shopify D2C brands **Segment:** E-commerce SaaS **HQ:** Anonymized **Size:** Startup - small GTM team **Offer:** Events + Outbound The challenge This e-commerce SaaS helps Shopify D2C brands streamline the post-marketing, pre-checkout journey. Its US market is finite (2,000-3,000 Shopify brands) and it sells to two very different personas: CTOs who care about load speed and architecture, and growth marketers who care about conversion uplift. With limited SDR bandwidth, no buyer-intent signals, and booths at events like Shoptalk and Etail converting poorly after the show, one-size-fits-all outreach was underperforming. The solution SalesMonk ran persona-adapted, multichannel outbound across email, LinkedIn, WhatsApp, and calling, targeting on 20+ intent signals, alongside the full pre-, during-, and post-event motion at Etail USA and trigger-based trial follow-ups. Campaigns were reviewed and improved weekly, and the internal team never had to expand. The results 2x ### More meaningful booth meetings 15+ ### Meetings / mo by month 3 2 wks ### To exceed SDR output HOW IT WORKED ## Inside the **SalesMonk motion** Four motions ran as one system: persona-adapted outbound campaigns, signal-driven targeting and personalization, the event motion at Etail USA, and trial follow-ups, all reviewed and improved weekly. ### AI-driven outbound campaigns One-size-fits-all messaging was underperforming: CTOs cared about load speed and architecture while growth marketers prioritized conversion uplift. And with limited SDR bandwidth and an investor-led GTM motion, the team needed to scale US-focused outbound while still handling trials and demos. SalesMonk built multichannel cadences (email, LinkedIn, WhatsApp, and calling) per persona, with messaging that auto-adapted to CTO (performance) versus CMO (conversion) value props. Campaigns were reviewed weekly against feedback and performance metrics, improving hooks, target filters, and CTAs with every iteration. - AI agents exceeded internal SDR output within 2 weeks - Meetings ramped from 4 in month 1 to 9 in month 2 to 15+ in month 3 - No internal team expansion needed ### Intent signals & personalization The team wasn't tracking buyer-intent signals like hiring activity, social media posts, or funding, so outreach lacked timing precision and context. Prospect targeting ran on 20+ signals: job postings (Growth, CRO), funding, website traffic, tech stack usage, LinkedIn content, and more. Custom hooks came from web scraping, interviews, podcast mentions, and social content, with every message anchored to the brand's own context, like a just-launched PDP layout paired with a relevant A/B-testing result. - Meetings better aligned to ICP and triggered on real-time buying signals - More productive sales conversations ### The event motion at Etail USA Booths at events like Shoptalk and Etail were generating low post-event conversion. The team needed a way to pre-book and follow up with high-value attendees. SalesMonk ran pre-event, during-event, and post-event outreach for Etail USA: inviting ICP attendees to the booth ahead of the show, engaging via LinkedIn and WhatsApp during it, and converting those conversations into meetings afterward. - 2x more meaningful booth meetings at Etail USA, driven by pre-event booking and post-event follow-up ### Freemium & trial follow-ups Trial and freemium accounts needed timely attention the small team couldn't spare while also running outbound. AI agents monitored usage spikes and drop-offs across trial accounts, triggering follow-ups on meaningful events: a test launched, or no login for four days. - Follow-ups triggered automatically on usage and drop-off events - Trial conversions unlocked without expanding the team BEFORE & AFTER ## From capped SDR output to **compounding meetings** Before SalesMonk SDR bandwidth capped US outbound One message for CTOs and growth marketers alike No buyer-intent signals, so outreach lacked timing Event booths converted poorly after the show With SalesMonk AI agents exceeded SDR output within 2 weeks Persona-adapted cadences on four channels Targeting driven by 20+ real-time signals 2x more meaningful booth meetings at Etail USA ## Want **results like these**? Book a deep dive and we'll map how to turn your next booth into booked meetings and pipeline. - [Book a Demo](/book-a-demo) - [Estimate your event ROI](/tools/event-roi-calculator)