# How a loyalty platform turned event booths into $96K of monthly pipeline

> How a loyalty & engagement platform captured its event leads and layered signal-led outbound with SalesMonk, driving $96K in monthly pipeline, $30K in monthly revenue, and 400% more qualified meetings.

Most of this loyalty platform's best leads came from events it couldn't fully capture. SalesMonk turned those events into a system, pairing lead capture with signal-led, inbound-led outbound to drive $96K in monthly pipeline and 400% more qualified meetings.

**Industry:** Customer engagement & loyalty
**Segment:** Retail / Loyalty SaaS
**HQ:** Anonymized
**Size:** 1,000+ employees
**Offer:** Events + Outbound

The challenge

The company sells AI-powered loyalty and customer-engagement software to large retail brands: a high-ACV, multi-industry buyer. Most of its best leads came from events, but it had no system to capture and work them before they went cold. Thin contact data made personalization at the top of the funnel almost impossible.

The solution

SalesMonk plugged the leaks. We captured and enriched every event lead, then ran inbound-led, signal-based outreach across email, LinkedIn, and more. A senior GTM pod tuned targeting and messaging for each retail vertical. Events became the front door; always-on outbound compounded it.

The results

$96K

### Pipeline / mo

$30K

### Revenue / mo

400%

### More qualified meetings

BEFORE & AFTER

## From dropped event leads to **compounding pipeline**

Before SalesMonk

Event leads slipped through the cracks

No system to capture or follow up

Thin data for personalization

Hard to reach large-retail buyers

With SalesMonk

Every event lead captured and worked

Signal-led outreach across email & LinkedIn

Enriched data on every account

400% more qualified meetings

IN THEIR WORDS

## Straight from **the team**

5

Most of our pipeline came from events -- SalesMonk finally turned that into a system we could scale.

### VP Marketing

Loyalty & engagement platform

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