# How a virtual events platform went from 10 to 15+ meetings a month > How a virtual and hybrid events platform scaled from a 10-meetings-a-month SDR baseline to 15+ meetings a month with SalesMonk's signal-led, multi-channel outbound. AI agents outpaced the internal team within two weeks, with no new hires. This virtual and hybrid events platform, with 500+ events hosted globally, had an SDR team stuck at 10 meetings a month, warm leads going cold, and no real-time intent data. SalesMonk ran cold outbound across email, LinkedIn, SMS, and calling, powered by 20+ live signals including event attendance and sponsorships, ramping to 15+ meetings a month by month 3 with no team expansion. **Industry:** Virtual & hybrid event software **Segment:** Event tech SaaS **HQ:** Global **Offer:** Outbound The challenge This SaaS platform powers fully virtual and hybrid events (webinars, product launches, training programs, and large-scale conferences) and has hosted 500+ events for organizations globally. Its internal SDR team could secure only 10 meetings a month, far short of sales targets. Two product lines needed distinct messaging (virtual events for SMEs, hybrid events for enterprises), outreach leaned on one-off email touchpoints with no multi-channel sequencing, warm leads went cold without follow-up, and there was no real-time intent data to time outreach. The solution SalesMonk built an AI-powered outbound engine targeting decision-makers in tech, education, and healthcare across email, LinkedIn, SMS, and calling. Messaging was split by product line: cost-effective, scalable virtual events for SMEs; immersive hybrid experiences for large enterprises. Accounts were prioritized on 20+ real-time intent signals, including job postings, company expansion, event attendance and sponsorships, competitor activity, and funding. Engagement-based triggers followed up every warm lead, and AI agents nurtured freemium and trial users, escalating to humans only when needed. The results 6 -> 15+ ### Meetings/mo, month 1 to 3 2 wks ### For AI to outpace the SDR team 0 ### New SDR hires needed HOW IT WORKED ## Inside the **outbound engine** Two product lines, verticals from tech to healthcare to education, and an SDR baseline of 10 meetings a month. Here's how SalesMonk turned that into a signal-led outbound motion that outpaced the internal team within two weeks. ### Outbound campaigns across two product lines Virtual events targeted SMEs; hybrid events were marketed to larger enterprises running large-scale conferences and corporate events. Each needed tailored messaging, and each vertical (tech, healthcare, education) had a distinct ICP. Mass outreach was ineffective. SalesMonk's AI agents ran hyper-personalized outbound to decision-makers in tech, education, and healthcare, sequenced across email, LinkedIn, SMS, and calling instead of one-off email touchpoints. Messaging worked across two fronts: virtual-event campaigns focused on cost-effective, scalable events for SMEs; hybrid-event campaigns highlighted immersive, interactive experiences and robust event management for large enterprises. - Month 1: 6 meetings (3 virtual event + 3 hybrid event) - Month 2: 11 meetings (6 virtual event + 5 hybrid event) - Both product lines booking from a single outbound motion ### Real-time intent signals The company had no real-time intelligence on which leads were actively showing buying intent. Outreach wasn't timely, and high-value opportunities were being missed. SalesMonk prioritized prospects using 20+ real-time intent signals: - Job postings: hiring for event managers, marketing managers, and event coordinators in target industries - Company expansion: new office openings or new event-related services - Event attendance & sponsorships: tracking attendees and sponsors at relevant industry events - Competitor activity: new partnerships, events, or product features - Funding & acquisitions: rounds, acquisitions, or mergers signaling more event activity The AI flagged and prioritized high-intent accounts in real time, so outreach landed at the right moment instead of burning time on low-intent leads. - High-intent accounts engaged at the right moment - Meetings rated significantly higher for relevance and decision-making authority ### Data insights & personalization The AI agents scraped websites, news outlets, and social media to build context for every touch: posts discussing event challenges and industry trends, growing demand for digital event experiences in healthcare and education, and public announcements like press releases or job postings signaling a shift to hybrid or expanded virtual events. That data fed personalized emails referencing each prospect's specific pain points: for example, scaling a growing virtual events program without friction as attendee numbers climbed. - Higher conversion rates from personalized, context-aware messaging - Shorter sales cycle ### Warm-lead follow-ups & trial nurture Leads who showed interest but didn't respond were never followed up. Warm leads eventually went cold, and one-off touchpoints meant missed chances to re-engage at the right moment. Follow-up triggers based on engagement signals ensured no warm lead was lost: when a prospect showed intent, AI agents followed up promptly with personalized messages. The agents also nurtured freemium and trial users by tracking usage patterns, triggering outreach at the optimal moment and prompting human intervention only when necessary. - AI agents outperformed the internal SDR team within the first two weeks - Month 3: 15+ meetings, past the prior 10/month baseline - No internal team expansion needed BEFORE & AFTER ## From one-off emails to an **always-on meeting engine** Before SalesMonk SDR team stuck at 10 meetings a month One-off email touchpoints, no multi-channel sequencing Warm leads went cold without follow-up No real-time intent data to time outreach With SalesMonk 6 -> 11 -> 15+ meetings a month over three months Sequenced outreach across email, LinkedIn, SMS, and calling Engagement-triggered follow-ups on every warm lead 20+ live intent signals, incl. event attendance and sponsorships ## Want **results like these**? 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