# SalesMonk Guides

> Actionable, step-by-step guides to help you plan better outbound, run higher-ROI events, and build a stronger pipeline.

- [Event Marketing: A Practical Guide to Strategy, Planning and Pipeline](https://salesmonk.ai/guides/event-marketing)
  Learn what event marketing is, build a B2B event marketing plan, explore examples, and turn trade show conversations into qualified sales pipeline.