# Resource library

> Practical resources on outbound, events, and pipeline generation to help B2B teams create more conversations and revenue.

## Guides

- [Event Marketing: A Practical Guide to Strategy, Planning and Pipeline](https://salesmonk.ai/guides/event-marketing)
  Learn what event marketing is, build a B2B event marketing plan, explore examples, and turn trade show conversations into qualified sales pipeline.

## Templates

- [Walk into your next event ready to build pipeline.](https://salesmonk.ai/templates/pre-event-preparation-checklist)
  Get your goals, target accounts, outreach, sales team, and tracking in place before the doors open. Use this checklist to turn event preparation into a clear set of actions.
- [Turn event meetings into sales pipeline.](https://salesmonk.ai/templates/field-marketing-playbook)
  Make your next event count. Learn how to use the exhibitor list, find the right buyers, book meetings before the show, and follow up with a plan to move deals forward.
- [Choose event swag people actually want to keep.](https://salesmonk.ai/templates/event-swag-playbook)
  Make thoughtful choices for your audience and budget. Get practical guidance on useful gifts, sustainable alternatives, personalization, logistics, and measuring what worked--plus examples from real teams.
- [Everything you need to capture at the event and how to make follow-ups feel like a breeze](https://salesmonk.ai/templates/event-follow-up-playbook)
  Leave your next event with more than a list of names. Learn the five things to capture before a conversation ends, so your team has the context to follow up with confidence.

## Tools

- [Event ROI Calculator](https://salesmonk.ai/tools/event-roi-calculator)
- [Event Estimator](https://salesmonk.ai/tools/event-estimator)

## Webinars

- [How to win the peak events season this fall ](https://salesmonk.ai/webinars/fall-season-events)
  Between September and November, most B2B teams pack conferences and trade shows back to back, then come home with a folder of badge scans nobody ever calls. The teams that win the season decide it before it starts. They pick the right events, land with meetings already on the calendar, and consistently improve their follow-up motion with each event.
- [How to 3x Trade Show ROI](https://salesmonk.ai/webinars/how-to-3x-trade-show-roi)
  Most B2B teams spend $20-50K on a trade show and go home with a folder of badge scans nobody calls. This free 45-minute session breaks down the system we've used with 50+ clients to turn events into booked pipeline.