# Events > SalesMonk turns trade shows and field events into booked pipeline -- pre-event targeting, on-site meetings, and fast follow-up. Not a badge-scan dump. SOLUTIONS - EVENTS # Turn your next trade show into a **pipeline event** We work your event end to end -- booked meetings before the doors open, not a stack of badge scans to chase later. - [Book a Demo](/book-a-demo) - [Calculate your event ROI](/tools/event-roi-calculator) WHAT YOU GET ## Four outcomes, **one hard date** Volume is not pipeline. We measure the event the only way that counts -- meetings booked and pipeline created. ### Pipeline before the doors open We identify the right accounts attending and warm them -- so your calendar is full before you land. ### Meetings, not badge scans Booked, qualified conversations with in-market buyers -- not a list of names to chase later. ### Follow-up while it's warm Every conversation worked within 48 hours, then nurtured into a pipeline review -- no leads left on the floor. ### ROI you can attribute Pipeline tied back to the event by name -- so you know what the booth was actually worth. TEAMS THAT TURN EVENTS INTO PIPELINE ![Drivetrain](https://images.prismic.io/salesmonk/ah_9BAeQX7-eWpma_qowxvvtm8KxSOYS4fJit2IynkM.png) ### Drivetrain ![Capillary](https://images.prismic.io/salesmonk/ah_7hAeQX7-eWpjK_31w4woki0smD0KgMTdFGkC1d7Y.png) ### Capillary ![Acalvio](https://images.prismic.io/salesmonk/ah_9JAeQX7-eWpml_sZVtqtyyM1g6iqiPrsJgqFjoFi4.png) ### Acalvio ![Lumber](https://images.prismic.io/salesmonk/ah_75weQX7-eWpj6_BdS319YvLSnx0hwiPaHypCQ4bPU.png) ### Lumber ![Sookti](https://images.prismic.io/salesmonk/ah_8zQeQX7-eWpl2_olcU9JJ4SlpBlzvbpNm1VogUNI0.png?auto=format,compress) ### Sookti ![Wingify](https://images.prismic.io/salesmonk/ah_8LQeQX7-eWpko_fgb7kjXTyGcKsCJJYkJJ76II.png?auto=format,compress) ### Wingify WHAT WE BUILD TOGETHER ## Before, during, and **after** the event One team owns the whole event motion -- so nothing falls between your marketers, your booth staff, and your reps. 01 ### Pre-event We pull the attendee and exhibitor list, match it to your ICP, and run multi-channel outreach to book meetings into your calendar before the show. 02 ### On-site Your team runs booked meetings instead of waiting at the booth. We handle reminders, reschedules, and last-minute booking from the floor. 03 ### Post-event Every conversation is followed up within 48 hours and nurtured into a pipeline review -- with the event attributed to each deal. THE EVENT TIMELINE ## From **Day -30** to follow-up A dated plan, not a hope. Here's the calendar we run for every event. Day -30 ### Target list + outreach begins We build the account list from the attendee roster and start warming the right buyers. Day -7 ### Meetings booked Qualified meetings land on your reps' calendars, slotted around the agenda. Event day ### On-site booking + booth coverage We keep the calendar full and capture every new conversation from the floor. Day +2 ### Every lead followed up Personalized follow-up goes out while the conversation is still fresh. Day +14 ### Pipeline review We sit down with the booked pipeline, attributed to the event, and plan the next play. THE EVENTS PLAYBOOK ## Three ways to **fill your booth** Whether you're exhibiting, attending, or just targeting the room -- there's a play for it. ### Trade shows & conferences Big-room flagship events -- Sapphire, TechEd, Hannover Messe. We fill the booth and the calendar. ### Field & regional events Dinners, roadshows, and user groups -- high-intent rooms where targeting beats footfall. ### Event-based ABM Work the room without attending -- target the attendee list and book meetings around the event. PROOF - EVENTS ## Events that became **pipeline** Real teams, real numbers -- events led the way in. - [All customer stories](/case-studies) Increff 800% more qualified meetings off event traffic $400K pipeline / mo Events - [Read story](/case-studies/increff) Capillary Most leads came from events -- and became pipeline $96K pipeline / mo Events WHY SALESMONK FOR EVENTS ## Not another **events agency** Booth builders and badge scanners stop at the show floor. We own the pipeline. SalesMonk Events agency DIY booth team Books meetings before the event Yes, every time Booth & logistics Hope for walk-ups Owns the follow-up Within 48 hours Hands you a list Whenever reps get to it Priced on Meetings & pipeline Booth & retainer Salaries & travel Compounds after the show Rolls into outbound Ends at teardown Back to square one FAQ ## Events questions, **answered** ### Do we need to be exhibiting? No. We run event-based ABM whether you have a booth, are attending, or are just targeting the attendee list from your desk. ### How far ahead do we need to start? Thirty days is ideal for a full pre-event push, but we've turned events around in two weeks. Sooner is always better. ### How do you price events? On outcomes -- meetings booked and pipeline created -- not on booth hours. See the pricing page for the Performance and Strategic plans. ### What do you need from us? Your ICP, the event you're targeting, and access to your CRM and calendars. We handle the rest. ## Your next event, your **best quarter** Book a deep dive and we'll map the pipeline plan for your next show -- or run the numbers yourself first. - [Book a Demo](/book-a-demo) - [Calculate your event ROI](/tools/event-roi-calculator)