# Everything you need to capture at the event and how to make follow-ups feel like a breeze

> Leave your next event with more than a list of names. Learn the five things to capture before a conversation ends, so your team has the context to follow up with confidence.

Better follow-up starts on the spot. This playbook helps your team capture the details while they're fresh, making it easier to pick up where the conversation left off. Give your team something to follow up on.

- **Know what to capture.** Use a five-point framework to record the essentials before leaving the conversation.
- **Keep the context.** Preserve the details that make each conversation different, rather than relying on memory.
- **Make follow-up more relevant.** Give your team a clearer starting point for a message that connects to what was discussed.

For field marketers, sales reps, and event teams responsible for keeping conversations moving after the show.