# Turn event meetings into sales pipeline.

> Make your next event count. Learn how to use the exhibitor list, find the right buyers, book meetings before the show, and follow up with a plan to move deals forward.

The event is on the calendar. Now comes the work that makes it worth the investment: deciding who to meet, getting those meetings booked, and keeping conversations moving after everyone heads home.

This guide walks you through each stage - from the day the exhibitor list drops to the day the deal closes.

### Inside the playbook

- **Put the exhibitor list to work.** Learn how to use it to plan your outreach before the event.
- **Find the right buyers.** Focus your effort on the people you want to meet before the show opens.
- **Book meetings before you arrive.** Build your meeting schedule ahead of time to make more of your time at the event.
- **Keep momentum after the show.** Learn how to follow up and move event conversations toward the next step.

For field marketers and sales teams responsible for turning events into pipeline.