# Event ROI Calculator

> Stop measuring events in badge scans. Move the sliders to see the pipeline, cost-per-meeting, and ROI your next trade show could generate.

FREE TOOL - EVENTS

# What's your next event **really worth**?

Most teams measure events in badge scans. Measure yours in pipeline instead. Move the sliders to see what your next event could book -- and what it costs per meeting.

- [Book a Demo](/book-a-demo)

- [See the Events solution](/solutions/events)

### Event ROI Calculator

See what your next event is really worth

Drag the sliders to match your own numbers. Defaults assume SalesMonk works the event end to end -- pre-event targeting, on-site booking, and fast follow-up.

- [Book a Demo](/book-a-demo)

FAQ

## How the **math works**

### How are these numbers calculated?

Pipeline = (events x meetings per event) x your meeting-to-opportunity rate x average deal size. Cost per meeting = total event spend / total meetings. ROI = pipeline / event spend. Every input is editable -- drag the sliders to match your numbers.

### Where do the meetings come from?

SalesMonk works your events end to end -- pre-event targeting, on-site booking, and 48-hour follow-up -- so the meetings-per-event figure is what we book for you, not walk-up booth traffic.

### Is this what I'll pay SalesMonk?

No -- this estimates the value of your events, not SalesMonk pricing. For how we price (pay-per-meeting or a fixed retainer), see the pricing page.

## Turn that number into **real pipeline**

Book a deep dive and we'll build the plan to hit it at your next event.

- [Book a Demo](/book-a-demo)

- [See the Events solution](/solutions/events)