# How to win the peak events season this fall

> We discuss which how to budget and select events, which event formats to choose from, and how to maximise ROI

Tanuj Mendiratta - September 3, 2026

**What we cover in this session:**

- How to choose which Sept-Nov events actually deserve your budget
- Getting meetings on the calendar before you land at the show
- Exhibiting vs attending: how to pull pipeline from an event either way
- Working the floor with intent: spotting the accounts actually worth your time
- The 48-hour follow-up window where most event pipeline quietly dies
- The real math: cost per qualified meeting across a full season vs one-off shows

**Speakers:**

**Tanuj Mendiratta**, exited SaaS founder, now founder & CEO of SalesMonk, an AI GTM platform for events-led marketing

**Sridhar Ranganathan,** two-time founder, now Co-founder & CEO of B2Brain, which helps trade show and event exhibitors maximize pipeline by turning leads into meetings

**Who is it for: **founders, GTM and marketing leads at B2B companies that spend on conferences, trade shows and industry events.